JARED BURTON
2024
DIGITAL MEDIA
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BRANDING
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ADVERTISTING
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ANIMATION
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TATTOO DESIGNS
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DIGITAL MEDIA ✦ BRANDING ✦ ADVERTISTING ✦ ANIMATION ✦ TATTOO DESIGNS ✦
HEY THERE!
I'm Jared, an illustrator and tattoo artist better known as Softboy. I have a great passion for bringing ideas from fantasy to reality.
Originally from Barbados, I’ve developed a unique style that combines delicate line work with imaginative designs that are both relatable and visually captivating.
Now based in Toronto, I’m excited to continue evolving my creative practice, whether it’s through brand collaborations, illustration projects or tattooing.
EXPERIENCE
TOOLS
Procreate
Adobe Suite
For the past five years, I’ve been working as a freelance artist, focusing on developing my skills in illustration and tattooing. This journey has allowed me to create thoughtful, engaging work that connects with people and brings unique ideas to life.
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BRANDING
Branding illustration is about visually capturing the essence of a brand. My focus is on creating artwork that reflects a brand’s identity in a memorable and meaningful way, with a recent focus on the Wildlife Coffee Shop project.
BRAND
PALETTE
The branding illustrations featured here showcase work for Wildlife Coffee Shop, featuring custom designs that bring the brand’s earthy, inviting feel to life through logo design brand patterns and merchandise design
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Working closely with clients to understand their brand values and target audience is key. Ensuring that the visuals not only stand out but also resonate deeply.
LINE ART & TATTOO DESIGNS
My tattoo designs and line art focus on bringing simplicity and detail together to create personalized, meaningful pieces. With a style rooted in fine line work, I specialize in nature-inspired, whimsical designs that are visually striking.
Whether you’re looking for a custom tattoo that reflects your story or delicate line art for a project, my work is designed with precision and care. I collaborate closely with clients to ensure the designs align with their vision while offering expert guidance on placement, style, and execution for the best results.
WEB & SOCIAL MEDIA
Web and social media illustrations are key to creating a visually cohesive and memorable online presence.
In a saturated digital space, custom illustrations help create content that’s distinct and visually appealing. From enhancing website UI to producing engaging social media graphics, illustrations add a layer of creativity that draws viewers in and reinforces the brand’s unique identity.
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By integrating tailored visuals across web and social channels, brands can achieve a consistent, polished look that resonates with their audience.
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ANIMATION
This featured animation includes a playful running gnome, created as the logo for Elders Run Club.
Designed for the "Move for the Planet" event, this animation brings energy and charm to the campaign, using motion and character-driven storytelling to engage the audience and convey the event’s spirit.
FRAME BY FRAME:
Whether it’s for a brand mascot, social media content, or digital ads, animation adds personality and movement that leave a lasting impression. By combining fluid motion with creative design, my animations are crafted to elevate visual storytelling and make messages more impactful and memorable.
ADVERTISING
Effective advertising relies on visuals that immediately capture attention and communicate a clear message. My goal is to create illustrations that are eye-catching, impactful, and aligned with brand objectives.
My advertising work focuses on blending creativity with clear messaging to make a lasting impact. Projects, like those featured here for Wildlife Coffeehouse, Oasis Water, and Elders Run Club, showcase how tailored visuals can capture a brand’s essence while delivering engaging, memorable campaigns.
I’m accepting new projects for the rest of 2024 and into 2025. Whether you’re looking for unique branding, engaging advertising visuals, or custom illustrations, I’d love to collaborate and bring your ideas to life.
